崇尚 Slow Beauty 的氣質女生,這個來自香港護膚品牌「Purearth」正是你一直在尋找的!

 

有沒有想過公益和美容範疇也能夠守望相助?來自香港護膚品牌 Purearth 正是一個活生生的成功例子。

品牌的 Clean Beauty 和 Slow Beauty 理念已算是基本功, 其理念是以原始的自然美和無化學物質的用料作修復肌膚,品牌認為護膚品就像是皮膚的食品,並且可以吸收到我們的血液中!

 

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Layering your skincare. Featured here: Our award winning Illumine Elixir Face Oil and the Wild Rose Himalayan Mist. I always recommend that facial oils should be massaged into skin damped with our Wild Rose Himalayan Mist. Our Himalayan steam distilled Rosa Damascena pure hydrosol preps skin with its PH of around 5, ideal for protecting the skin’s acid mantle, allows the skin to absorb the oil, penetrating deeper into the epidermal layers of our skin. The Illumine is a beautiful composition of rare and precious wild harvest, supercritical CO2 oils and steam distilled essential oils that nourish, heal, repair elasticity and tone while brightening skin and fading uneven discolouration. Do you layer your oils with a hydrosol and have you noticed the difference to your skin with this ritual? Share your rituals with us, I’d love to know 🌟 📷 @alice_gao #purearth #pureskin #faceoils #facemist #layeringskincare #facialmassage #Ayurvedicbeauty #borninthehimalayas #responsibleluxury

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所以 Purearth 原材料的選材以至瓶樽的製作,承諾提供最優質的成分,所有產品的成份用料,均是來自喜馬拉雅山脈,而且通過合作夥伴的關係拹助當地的婦女謀生。

 

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Botanic Materia Medica Come journey into my world of leaves, roots and seeds. Wild harvested or cultivated ecologically, our rare and precious botanicals come from remote high altitude valleys and villages across the Himalayas. In reverent pursuit of the heroines: I travel far to forage, seeking out Vedic, organic and biodynamic ingredients that actively go to work for your skin to offer nutrient rich benefits. At PUREARTH, we respect seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms 🙏🏽 Come discover the beauty of botanicals with me🌿 Featured here is the common Indian Senna (cassia angustifolia)pod. Senna is the richest known source ofvegan, cruelty free, botanical hyaluronic acid, mimicking its fantastic effects on skin. We are discovering its exciting possibilities for skin health as more scientific backed research comes to light. Lining the avenue to our studio + lab in Pune, senna trees, entwined with neem, moringa and flame of the forest offer much needed shade; their pretty yellow flowers a visual delight🌼 Senna boasts a phenomenal phytoprofile. Ours comes from a local Ayurvedic botanica close to our studio and my childhood home that has been prescribing healing remedies to our family and the local community for over 5 decades. Senna seeds are macerated for weeks in- house to prepare the small batch oil infusions that we use in our proprietary formulations. It’s bio availability is enhanced when used with triglycerides, helping absorption into the dermal layers. Rich in sennosides A, B, C, D, rhein, chrysophanol, aloe-emodin, kaempferol, myricyl alcohol, salicylic acid, palmitic acid, stearic acid, Senna offers incredible plumping and skin conditioning properties. It can attract and hold moisture up to 1000 times its weight in water. As a humectant, Senna effectively provides long-lasting hydration, locking in moisture, softening and smoothing the effects of fine lines and wrinkles. It reduces inflammation and supports the repair and regeneration of skin cells. Want to learn more? Tap link in bio 👆🏼to discover my most loved botanicals! #purearth #botanic #materiamedica #skinandwellness #makeinindia

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We call this ‘ubtan’ in Ayurveda and ‘’mai-te” in my mother tongue. A simpler variation of this scrub was often our soap alternative and bathing ritual in the summers. A recipe handed down over generations to which I’ve added precious bio available botanical superfoods. This Turmeric Sand Exfoliant Face Masque is a have blended union of vedic biodynamic organic turmeric, multani mitti, neem, wild Kashmir walnut and saffron amongst many other pure herbs in their natural powdered form to brighten, gently polish and clear acneic skin and environmental pollution. ✨ Gentle enough for all dosha types. What is your fave ingredient in a dry powder masque? Image courtesy @anthropologie 🙌 for our US Purearth peeps go shop with Anthro now 😘 • • • • #purearth #turmeric #facemask #organicbeauty #greenbeauty #cleanbeauty #ayurveda #ancienthealing #vegan #crueltyfree #natural #himalayan #makeinindia

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Purearth 在印度建立了Self help groups (SHGS),為當地女性造就高於市場價格的公平交易,以生產肥皂、蒸餾和提取油等等的工作賺取收入,品牌為當地婦女賦予了平等和權力。

 

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Ingredient spotlight: Wild Seabuckthorn berry supercritical CO2 oil. ✨ If there is one superfruit that I am totally in awe of for its astonishing visible results on skin and hair, it is this One! With a distinct tart sharp smell, the Seabuckthorn is a high altitude berry with an impressive nutritional profile. A high EFA content and the only plant source of 3-6-9 and the rare Omega 7, Seabuck oil has over 190 phyto nutrients, Vitamin A (retinol), Vitamin E and superoxide dismutase (SOD), a powerful enzyme that fights free radicals. A major cause of skin ageing. For acne prone skin, scarring, wounds and burns Seabuck oil has proven to show remarkable results clinical studies in healing damage and repairing skin. Extracting the oil from this dried berry is a complex task and the only way to extract it safely without damaging its valuable nutrients is by the clean and green supercritical CO2 extraction which retains around 90% of its nutrient profile! As you know by now, I’m a big fan of this beautiful oil so you will find it in most of my formulations. More on the supercritical extraction process, we just extracted a batch post the harvest in Ladakh this winter and we shot a lovely video of this pure gold oil. If you’d like to learn more and watch the video, sign up to our newsletter on our website. Link in bio. • • • @purearth #superfruit #wonderfruit #superfood #oil #seabuckthorn #supercritical #greenbeauty #cleanbeauty #skincareroutine #wildharvest #himalayas #india

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There is nothing quite like a good old fashioned, traditional cold process soap bar to bathe, shower or cleanse skin. What to look out for in a pure cold process soap? Made with simple lye, saponifiable oils like cold pressed coconut and blended with local natural herbs and botanicals, soaps can be infused with pure steam distilled essential oils and natural vegetable derived colours like turmeric, saffron, madder root and moringa. The chemical reaction in the process of soap making produces glycerine, a natural humectant that locks in moisture and protects skin from drying out. Soaps should be left to cure in the open air for at least 6 weeks or so. Notice how most commercial soaps don’t feel soft and leave skin feeling dry and tight? That’s because they haven’t been cured long enough so they may still contain the lye and the naturally occurring glycerine is taken out for other uses or sold for cosmetic use. Shower gels and washes use toxic chemicals, petrochemicals, PEGs carbomers and harsh surfactants to give a lather feel but dry out and irritate skin with daily use. Plastic micro beads are still in use in many countries but thankfully and slowly being banned for the devastating harm they have caused to our oceans and marine life. Make the switch to a soap bar that doesn’t have any artificial fragrances, added chemicals or synthetic colourants. Especially for young skin, babies and children. Your skin will thank you for it 🙏🤗 #purearth #soap #seabuckthorn #hemp #pure #cleanskincare #greenskincare #natural Repost 📷 @anthropologie

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Lustrous. Luminescent. Love. 💛 Our patent pending Kwansha marrying TCM gua sha modalities and Ayurvedic principles. This beauty coin is uniquely crafted by our master artisans or “kansaras”. Do you know what makes our Kwansha so special? It’s high-grade, pure “kansa” alloy and the smooth curved shapes that fit so beautifully on the contours of the face. 🌟 Designed to bring balance and symmetry to the face, our Kwansha draws out toxins and pitta heat, countering the sagging effects of gravity and time. Nurturing all skin types from dry and mature to UV damaged, uneven skin tones, this special beauty coin is a must-have in your skincare rituals! Try it and experience its amazing results for firm, toned and lifted skin. 💫 Do you rely on any beauty massage tools for your skin? We’d love to hear all about it! #purearth #kwansha #kansa #kwanshabeautycoin #pureskinstories #purebeauty #greenbeauty #cleanbeauty #facialmassage #ayurveda #makeinindia

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另外,Purearth 亦通過其基金會(Pure purpose foundation)以收益回饋當地,其中品牌以 ”The toilets project“,在當地興建了70個廁所,全為提供安全衛生的設施給婦女們。這個品牌既有外表又有內涵,絕對值得認識吧!

SOURCE : Purearth 

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